Rakhimov Mansurbek
On the third day of our study trip in Hokkaido, we had the opportunity to visit Niseko High School, where we engaged with the International Coordinators of Niseko Town. Their insightful presentation provided us with a deep understanding of how this small town in Hokkaido is navigating the complexities of tourism, development, and sustainability.
Niseko Town, known for its stunning natural beauty and vibrant tourism industry, is home to a population of just over 5,000 people. What makes Niseko particularly unique is its rapidly growing community of long-term foreign residents, who now make up a significant portion of the population. With individuals from 44 different countries, including China, the UK, Australia, and Indonesia, Niseko is a microcosm of global diversity.
The coordinators highlighted Niseko’s main industries—agriculture and tourism—and the town’s efforts to balance growth with environmental conservation. As a rapidly growing tourist destination, Niseko faces several challenges, including carbon emissions, environmental degradation, and the preservation of its natural landscape and water resources. To address these issues, the town has implemented a range of legal approaches, including a quasi-city planning system and various ordinances aimed at protecting water sources, promoting renewable energy, and preserving the landscape. One of the key takeaways from the lecture was Niseko’s commitment to sustainability. The town has set an ambitious goal of achieving zero carbon emissions by 2050. Initiatives like the energy-efficient New Town Hall, the installation of solar panels on housing complexes, and the use of local timber for forest management are just a few examples of how Niseko is working towards this goal.
During the presentation, the coordinators also engaged us with quizzes, allowing us to discuss various aspects of Niseko with the students. These interactive moments added an element of fun and helped deepen our understanding of the town’s unique characteristics and challenges.
Another interesting aspect discussed was the introduction of a local accommodation tax, designed to support public transportation, environmental protection, and human resource development. The tax rates vary depending on the accommodation cost, ensuring that the revenue generated is used exclusively for the town’s sustainable development initiatives.
Niseko’s emblem, along with its mascots Anycky and Nicky (representing the great spotted woodpecker), symbolize the town’s dedication to preserving its natural environment. The white birch and lavender are also important symbols of Niseko, reflecting its serene beauty and agricultural heritage.
Niseko Town is not just a tourist destination; it is a model of how a small community can tackle the challenges of modern development while maintaining a strong commitment to sustainability. As a designated SDGs Future City, Niseko is paving the way for other towns and cities in Japan and around the world to follow suit. The lecture by the International Coordinators was a valuable insight into the town’s proactive approaches to ensuring a sustainable and vibrant future for all its residents.
